Wake up, stretch, brush your teeth, wash your face, maybe read a good book or journal — and take your CBG. This is our ideal morning routine, but you might be wondering why we choose to skip the coffee and go for hemp to start the day.
It’s nothing against coffee, necessarily — it’s the jitters, restlessness, and poor sleep that tends to come along with drinking it.* In fact, a review by General Hospital Psychiatry suggests that adrenaline production caused by high caffeine intake can increase symptoms of anxiety or panic attacks. Safe to say, we believe in finding a more sustainable morning ritual.
Our goal is to utilize natural plant compounds to support this simple but ever-growing need: to feel well, and really mean it.
CBG is what we like to think of as the morning cannabinoid — the hemp compound that helps us rise up with a natural incline of energy, focus, calm, and mental clarity.*
What is CBG?
Cannabigerol (CBG) is a cannabinoid found in the hemp plant. CBG is also known as the “mother” cannabinoid because it is the precursor for CBD, THC, and all other cannabinoids. Basically, all our favorite hemp compounds begin as CBG, or more specifically, CBGA (the acidic form of CBG). This fact alone makes CBG a uniquely versatile hemp compound.
Once the CBGA in the plant is decarboxylated (a natural oxidative process), CBG is formed. At this point, the plant is still very young — so young there is barely any flower, making it difficult and expensive to harvest CBG in large amounts. Thanks to genetic breeding, some hemp plants now produce CBG later in life, and much more of it, making CBG’s regenerative benefits now much more accessible to consumers and researchers.
How does it work?
After CBG is consumed, it moves through the bloodstream, interacting with the CB1 receptors and binding to the CB2 receptors in the endocannabinoid system. The endocannabinoid system is a vast network of receptors in our bodies that controls a wide range of physiological functions such as mood, inflammation, and immunity, to name a few. Basically, when the ECS receptors are balanced — so are you.*
Studies suggest that because of CBG’s wide range of biological activities in the endocannabinoid system, we can expect this hemp compound to produce powerful results in the health and wellness industries.
In fact, Big Pharma currently has millions invested in clinical trial CBG research. Some of the highlights include CBG and cognition, CBG and sleep quality, CBG and chronic migraines, CBG and anxiety, CBG and stress, CBG and ADHD, CBG and appetite stimulation — the list goes on.
An even more profound study describes CBG’s possible impact on stem cells — with findings that could change the cannabis narrative and redefine its place in wellness/health industries.
While there is quite a bit of interest in CBG’s versatile abilities, substantial human clinical data has not yet been published — a great deal of further investigative research is needed to determine this CBG's truest benefits.
But more importantly, understanding CBG’s potential can be just as valuable for consumers as they navigate the booming hemp industry.
And the potential, as seen in the US National Library of Medicine, is anything but limited.*
But why take CBG in the morning?
We’re glad you asked. Another big piece of the CBG conversation involves another fascinating part of the hemp plant: terpenes. These guys often determine the aroma, taste, and effects of cannabis strains. Terpenes are also a synergistic player in the entourage effect.
In other words — the terpenes can actually shape the trajectory of the cannabis experience.
For example, limonene is a citrus terpene commonly found in sativa-dominant and CBG-rich cannabis plants. Studies have shown limonene boosts serotonin and dopamine levels, which may be the reason for customers invigorating, energizing, and uplifting experiences with CBG.*
All of our CBG formulas are paired with a natural limonene-rich citrus blend, so you can make the most of your mornings and days.
And as CBG is the first cannabinoid produced in the hemp plant, we say it’s best practice to take your CBG first thing in the morning. Of course, you can always incorporate a second serving to swerve that midday slump.*
With routine use, you can expect CBG to become a bright addition to your morning routine and wellness lifestyle.*
Be sure to check out our line of rise supplements — we have morning hemp products specially-crafted for focus, energy, immunity, and comprehensive wellness.